With a range of hybrid* skills through my experience in content, digital media, and brand planning, my expertise falls into three core areas.
*buzzword alert
Content strategy
How do you support your brand with useful, entertaining, or educational content that adds depth to a person’s experience of a brand? I craft content strategies that ensure brands are creating content that starts with the customer: what do they want to see from you, and why should people care?
Social media strategy
What role do social media platforms play in your marketing mix? Why are they important? These questions help define a robust framework for how to use each platform to their maximum potential (the what, when, where) and activating impactful content, but always starting with the why should people care?
Brand strategy
Having worked on brand strategies for the likes of Sharp&Carter, HBF, and Bapcor, I have experience not only in establishing the ‘why’ of brands, but how that comes to life through internal comms, campaigns, and customer experiences.