Baking recipes to make you drool.
A social campaign designed to revitalise brand perception by giving audiences entertaining and useful content, making Betty Crocker relevant again.
Role:
Social content strategy
Channel planning
Content optimisation
Agency: Leo Burnett
CCO: Jason Williams
Creative Director: Michelle Walsh
Social Content Strategy: Briony Singh
Group Account Director: Kate Silver
Account Director: Emma Lazarou
Account Manager: Marlo Wilson