Making each meal Mexican.

Diversifying audiences’ cooking portfolio by creating a suite of videos showcasing weekday meals with a Mexican twist, to drive product usage and meaningful engagement with social audiences.

Role:

  • Social content strategy

  • Channel planning

  • Content optimisation

 

Agency: Leo Burnett

CCO: Jason Williams

Creative Director: Michelle Walsh

Social Content Strategy: Briony Singh

Group Account Director: Kate Silver

Account Director: Emma Lazarou

Account Manager: Marlo Wilson

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Betty Crocker