Making each meal Mexican.
Diversifying audiences’ cooking portfolio by creating a suite of videos showcasing weekday meals with a Mexican twist, to drive product usage and meaningful engagement with social audiences.
Role:
Social content strategy
Channel planning
Content optimisation
Agency: Leo Burnett
CCO: Jason Williams
Creative Director: Michelle Walsh
Social Content Strategy: Briony Singh
Group Account Director: Kate Silver
Account Director: Emma Lazarou
Account Manager: Marlo Wilson