Join the Queendom.

In order to shift perceptions of Bonds, we built on their values of confidence by creating the Queendom: a sassy reformation of the traditional Kingdom, where stereotypes of what femininity means are thrown out of the window.

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Role:

  • Social Campaign Strategy

 

Agency: Leo Burnett

CCO: Jason Williams

Creative Director: Daniel Pizzato

Creative Team: Lucy Logan, Holly Burgess

Head of Integrated Strategy: Ilona Janashvili

Social Campaign Strategy: Briony Singh

Group Business Director: Amanda Nicoll

Account Director: Chloe Erftemeyer

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Twinings