Launching a new product is hard.
As part of an integrated campaign for Twinings launching a category-shaping new product, I was at the helm of defining the social and content approach for In’fuse, a cold water infusion designed to be consumed on-the-go.
Role:
Content strategy
Channel planning
Content optimisation
Agency: Leo Burnett
CCO: Jason Williams
Creative Directors: Jim Walsh, Michelle Walsh
Head of Integrated Strategy: Ilona Janashvili
Content Strategy: Briony Singh
Group Account Director: Kate Silver
Account Manager: Marlo Wilson